Don’t be blinded by the biggest stadium. Often, a mid-major program in a city that “owns” the local market offers more NIL opportunities than a powerhouse program in a saturated professional sports city.

Why this matters: In a professional sports town, you are competing with NFL or NBA stars for local sponsorships. In a “college town,” you are the biggest celebrity in the zip code. Look for where the local business community has the most “buy-in” for the athletes.