Freshmen: Account Hygiene. Set your handles to a professional format (e.g., @FirstLast2030). Remove any content that doesn't align with an "elite athlete" persona. Start a habit of posting one training video per week.

Sophomores: The Movement Profile. Use the summer to build a library of "movement" content. Coaches want to see how you run, change direction, and react. Post clips of your drills—not just your highlights—to show your technical growth.

Juniors: The Narrative. You must become your own PR agent. Document your "Summer Tour." Post your camp schedule, tag the coaches, and share your results in real-time. Use your platform to show recruiters that you are a high-ceiling athlete with a high-floor work ethic.